YOGA MATS: WHY YOGATERRAE HAS BECOME ONE OF FRENCH WOMEN'S FAVORITE BRANDS
For several years now, the word “ yoga mat ” has come to mean more than just an accessory. It reveals a lifestyle choice, a relationship with the body, an aesthetic, an ethic — and a French demand for quality .
It is in this context that Yogaterrae has established itself as a benchmark brand.
Original organic designs , technical and responsible materials , ranges inspired by the Mediterranean breeze ... but also editorial risk-taking , strong links with its community and an innovative membership card : Yogaterrae doesn't just follow trends, it inspires them .
In this exclusive post, we answer the 6 most asked questions on Google in France about yoga mat , and we explain why so many practitioners — sportswomen, beginners or committed — are choosing Yogaterrae today.
Written by TINA - September 2025
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About 10 minutes
WHAT YOU ARE ABOUT TO DISCOVER
yoga mat has become a cult object in the world of wellness
What distinguishes an exceptional brand from a simple carpet seller
Why French women choose Yogaterrae , again and again
How organic design meets technical performance
The central role of our Member Card and our expert content
How a French brand can inspire all practices , from SUP Yoga to connected cardio
THE YOGA MAT HAS BECOME A CULT OBJECT IN THE WELL-BEING WORLD, MORE THAN AN ACCESSORY, A PERSONAL MANIFESTO
The yoga mat , long reduced to a simple utilitarian object, has today become the reflection of a way of life, a quest for meaning, and a need for anchoring in the modern world . At Yogaterrae, we have seen the emergence of a new generation of practitioners - curious, sensitive, demanding - for whom the mat is not a simple support for postures, but an intimate, ritual, almost sacred place , where we return to ourselves every day. This reality is expressed with striking clarity in the feedback from our clients: the yoga mat is their space for refocusing , an extension of their values, their lifestyle and their emotions.
One of the most telling trends is this deliberate pursuit of a collector's spirit . Some yoginis own several Yogaterrae mats, which they select according to their mood, their practice, or even the season. From soothing colors like Dolce Vita , Seashell , or Royal Palm , to signature organic designs like the Yin Yang Ginkgos or Magnolias , each model tells a story and becomes a traveling companion. It's no longer just a purchase, but a sensitive and aesthetic choice—a way to build a personal collection over the years.
To meet this diversity of profiles, our approach is based on a rich range of materials : PU + natural rubber for a technical grip, natural cork for fans of living textures and telluric energy, suede microfiber for gentle or nomadic practices. Each material has its function, its feel, its philosophy. What we offer goes far beyond the "right" mat: it is the right and beautiful mat for you , in your context, with your body and your expectations. And we know that these evolve with time, the seasons, life.
We also wanted to make this quest more fluid, more sustainable, more connected. That's why we launched the Yogaterrae Member Card , which gives access to 20% off all year round on the entire brand universe. It's a way to reward loyalty, facilitate access to different models — and allow our customers to create a real relationship with their practice . It's a virtuous circle: the further they advance on their yoga path, the more they delve into their equipment, without financial pressure but only with desire and pleasure.
Finally, we firmly believe that the strength of a brand lies in its ability to offer a complete experience . This is why Yogaterrae extends well beyond the mat itself: carrying bags, blocks, towels, activewear , all designed with the same aesthetic and sensory consistency. Each product extends the primary intention: to feel good, aligned, inspired .
In our country, the yoga mat is not an end. It is a starting point.
YOGATERRAE – BEST YOGA MAT: BETWEEN TECHNICAL DEMAND AND UNIVERSAL ORGANIC CREATIVITY
The question of the best yoga mat constantly comes up on Google, in studios, on forums, and in practitioner circles. Yet this notion is not absolute. It rests on a subtle balance between several dimensions: grip, comfort, durability, environmental awareness… and, increasingly, visual identity . Because today's yoginis aren't just looking for a high-performance mat, they're looking for a mat that reflects them .
Yogaterrae has fully embraced this global requirement. And this is undoubtedly what explains its notable place in the 2023-2024 design & technology rankings — an independent European selection, conducted by one of the largest consumer institutes in France. A ranking where our brand stood out in First place against international players , not by its advertising budgets, but by the real quality of its materials , the relevance of its thicknesses, and the deep coherence between form, content and commitment .
But what sets Yogaterrae apart is its unique creative approach . From the very beginning, we chose to develop an artistic signature inspired by life : organic designs laser-engraved or carefully printed, evoking the breath of plants, trees, and roots. Among our flagship creations: the Ginkgo Yin Yang rug , with its visual and philosophical balance, or the Magnolias motif , a floral celebration of a free and confident femininity. These rugs don't just perform: they inspire, they soothe, they tell stories.
This commitment is also expressed through our MEDITERRANEA capsule collection, launched in August 2025. Models with colorful and soothing patterns , such as Seashell , Dolce Vita , or our signature Sunny Days stripes, inspired by the Mediterranean shores. Each visual is designed as a picture of well-being, to be deployed each morning like a personal ritual. This collection embodies our conviction: the best rug is also the one that reconnects us with beauty.
And because performance and beauty should never be incompatible, our models incorporate the most technical materials on the market . Non-slip PU , welded to natural rubber for maximum grip, especially in dynamic yoga. Cork , breathable and naturally anti-bacterial. Or even suede microfiber , for a very gentle sensory experience. Every detail is designed to accompany the practice, in its technicality as much as in its symbolism.
The "best" mat isn't just a marketing promise. It's a tailored response to multiple expectations. And at Yogaterrae, we believe that this excellence comes from listening—to bodies, to uses, but also to sensitivities.
WHICH YOGA MAT SHOULD I CHOOSE? WHY FRENCH WOMEN OFTEN CHOOSE YOGATERRAE, AGAIN AND AGAIN
Faced with the diversity of the offer, knowing which yoga mat to choose can quickly become a source of confusion. Too thin, too slippery, too rigid or simply not in tune with you… The ideal mat does not exist in itself. It exists for you . This is why at Yogaterrae, we have chosen to guide with pedagogy and sensitivity , supporting each practitioner profile in their real needs—technical, aesthetic and emotional.
For this, our blog has become a benchmark . For two years, we have been publishing weekly content designed as true cultural guides , written with depth, rigor and kindness. It is these articles that today allow thousands of readers to understand the differences between a suede microfiber rug and a highly non-slip PU rug , to decipher the uses of different thicknesses (1 mm, 3.5 mm, 4 mm) or even to dare to choose a pattern that speaks to them , rather than a standardized design.
Our collection has therefore been designed to cover each practice :
– Thin mats (1 mm) , foldable and washable, ideal for SUP Yoga , travel or summer;
– The 3.5 mm or 4 mm models, for dynamic or grounded practices such as Vinyasa, Ashtanga or gym sessions;
– Ultra-adherent PU coatings, which are also suitable for training in sneakers (cardio, Pilates, fitness);
– Suede textures , perfect for gentle or meditative sessions, where the sensory connection to the mat is essential.
But we go further.
Because consistency between the mat and the outfit is a real issue, we have developed a line of activewear to match our designs . Bras, leggings, shorts, socks & sports or fancy – vintage , hair accessories , each piece is designed to adapt to the practice , with soft, shaping, breathable fabrics - and above all, in the emblematic colors of our mats. Méditerranéa , Nirvana , Royal Palm , Sunny Days ... style is no longer a question of appearance, but a natural extension of the practice .
Finally, choosing your mat also means listening to what you want to feel. Some colors soothe, others energize. Some patterns center, others uplift. At Yogaterrae, we believe in the power of symbols, lines, and hues . That's why our creations are never gratuitous: they evoke, they anchor, they connect.
They speak to the body as much as to the soul.
ECO-FRIENDLY YOGA MAT FOR YOGATERRAE: WHEN AESTHETICS MEETS ETHICS, YOGIC OSMOSIS
In an increasingly climate-conscious world, choosing an eco-friendly yoga mat has become a priority for many practitioners. But what does this notion really mean? At Yogaterrae, we're not just about ticking marketing boxes. We believe that ecology begins with an honest, consistent, and sustainable approach , at every level of design. It's this conviction that guides every step of our creation.
It all starts with the choice of materials . We have made the commitment to only offer carpets without PVC , phthalates or toxic glues. Our range is based on three essential areas:
— PU fused with natural rubber , with an ultra-adherent and long-lasting finish, ideal for intensive practices;
— Cork , made from regenerable bark, naturally anti-bacterial, soothing, and with a living feel, as in our Royal Palm model;
— Recycled suede microfiber , soft, lightweight, foldable, perfect for travel, like in our Sunny Days capsule collection.
But an eco-friendly rug isn't just about its material. It's also about durability , versatility , and the pleasure of using it . All our models are designed to last for years , without wear or loss of grip forcing you to replace them. Less waste. More connection.
Added to this are our responsible carrier bags , designed in thick untreated canvas, with a contrasting camel interior and solid finishes. Here again, no plastic, no superfluous packaging. The packaging is reduced, neat, reusable , and our logistics circuits are optimized to limit unnecessary transport .
Our commitment goes even further: most of our rugs are produced in small series , in an ethical and controlled environment , with attention paid to manufacturing conditions. This allows us to maintain a strong link with our suppliers, but also to offer exclusive designs, often linked to natural elements . Our patterns are not only decorative. They tell a story: that of the sea ( Seashell ), the sun ( Dolce Vita ), the tree ( Ginkgo ), the aquatic plant ( Fucus ). Symbols of vitality, renewal, and a connection to life .
An eco-friendly yoga mat , at Yogaterrae, is therefore not a “separate” product: it is our standard . And it is this constant choice of consistency, quality, and committed beauty that creates trust with our community.
NON-SLIP YOGA MAT: REASSURE ATHLETIC AND NON-ATHLETIC PEOPLE, WITHOUT EVER BETRAYING THE SPIRIT OF YOGA
If there's one criterion that all practitioners share, it's the need for a non-slip yoga mat . Grip isn't a luxury; it's a condition of safety, confidence, and fluidity . Because nothing is more destabilizing than slipping into downward dog or constantly correcting your posture at the slightest sequence. At Yogaterrae, we've made grip an absolute priority—without ever compromising the softness, comfort, or elegance of the mat.
The material that guarantees this excellence is PU (polyurethane) , which we fuse with natural rubber in all our technical models. This duo offers extreme grip , even when sweating, without any added resin or spray. Our PU mats are tested for practices as demanding as Vinyasa , Ashtanga , or even sneaker disciplines like Pilates , cardio sculpt , or connected jump rope . Yes, you read that right: at Yogaterrae, the yoga mat accepts the intensity , without breaking his inner calm.
This performance is no accident. All our models are tested in real conditions , in the studio, on sand, on hard ground, or outdoors. We work with a community of passionate ambassadors who send us their feelings—postures, transitions, supports—so that every detail is adjusted. It is through this feedback that we have found the perfect balance between firmness and cushioning , between comfortable thickness (3.5 mm, 4 mm or 5 mm and even 6 mm) and direct contact with the ground , without sagging.
But our approach is not limited to “classic” practices. More and more yoginis are exploring hybrid forms: SUP Yoga , paddle yoga sessions , trail yoga , or core strengthening sequences on unstable terrain. For all these experiences, you need a technical but mobile mat , capable of maintaining balance, easy to clean, and keeping up with the pace. Our Nirvana Voyage range (1 mm) or the PU models with laser grip , light but ultra-effective, are designed for these changing uses.
Finally, we made sure that grip is never a hindrance to style . At Yogaterrae, even the non-slip mat can be graphic, soothing, symbolic . Models like Ginkgo Yin Yang or Black Magnolias combine technicality and poetry, anchoring and expression. Because we believe that a good mat is one that carries you without holding you back , with grace and reliability.
FRENCH YOGA MAT = YOGATERRAE, THE BRAND THAT BRINGS TOGETHER AN EVER-GROWING HEALTHY AND COMMITTED COMMUNITY
In 2025, more and more practitioners are typing these words into Google: French yoga mat . Not out of chauvinism. Out of demand. Out of a need to align their values with their purchases. What are they looking for? A brand that combines local know-how, authentic design, and a committed vision . A brand that doesn't just sell well-being, but cultivates it , transmits it, and defends it with heart. And they often find this brand with us.
Because Yogaterrae is first and foremost an adventure born in France, and a bit from the other side of the world! A brand that has grown thanks to word of mouth, sincere sharing between practitioners , mats rolled out on the terraces of the South, in Parisian studios, or on the beaches of Brittany. It is a family business, independent, without fundraising, but driven by a powerful conviction: yoga deserves inspiring, accessible and deeply respectful products .
It is undoubtedly this unique positioning that has allowed Yogaterrae to appear at the top of several rankings on design & technology among the biggest European brands, in a comparative study conducted by one of the largest consumer institutes in France. This ranking confirms what our community has felt from the beginning: a Yogaterrae mat is not a generic product , but a creation thought out with precision, by enthusiasts, for enthusiasts.
And this strong connection doesn't stop at the purchase. It's woven day after day thanks to our editorial blog : weekly posts written like true cultural guides , combining the history of yoga, underlying trends, artistic exploration and technical advice . This content has become, over time, a benchmark for those who want to go beyond marketing: understand, explore, feel.
We have also been pioneers in the implementation of an ethical and transparent loyalty model , through the Yogaterrae Member Card , accessible for only €10. It gives access to -20% all year round, without subscription, without automatic renewal, and with the pride of participating in a solidarity project. This card has become an emblem of our community , proof of a strong, almost emotional bond with the brand.
Finally, our French roots do not prevent us from shining . On the contrary. It is our foundation. Our aesthetic vocabulary, our lines inspired by Mediterranean nature, our creative choices around organic motifs or capsule collections ( MEDITERRANEA , TERRES DE LIÈGE , S UNNY DAYS ) now resonate well beyond our borders.
And if Yogaterrae also inspires in Spain, Italy, Belgium, Sweden, Denmark, the United Kingdom, Portugal, Germany, Reunion Island, the Seychelles, Mauritius, or even in Canada, it is because this French requirement makes sense: that of a sensitive design, of fair manufacturing, and of a true commitment .
Thank you TINA for this post
Thank you to all those who read us every week, share our values and build with us a committed, free, inspiring community.
TINA's Bio
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TINA
1994, Reunion Island & Mauritius, a Life driven by the Indian Ocean and Yoga
Since childhood, this intrepid traveler has traveled the globe, leaving her footprints on beaches around the world.Passionate about surfing, scuba diving and sailing, she has made the ocean her playground and source of inspiration.
The freedom of the waves, the serenity of the ocean depths and the wind in his sails have punctuated his journey, always guided by a quest for connection with nature.
It was through her explorations that yoga became more than a practice for her – it was a way of life.
Between early morning surf sessions and meditative sunsets, she found in yoga a perfect balance of strength, flow and self-awareness.
Today, she combines her passion for water sports with teaching yoga and is part of the Yogaterrae team, here in France, in the South West and often remotely :)
This adventurer is a true source of inspiration for anyone who aspires to live in harmony with their body and nature.
Through her stories of incredible experiences, she invites everyone to open up to a world where every wave, every breath and every posture is a celebration of life.
